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Role Players 2018


Christian F. Guswai

Founder and Managing Consultant
Grow & Prosper Retail Consulting

Christian F. Guswai

1988-1996 CAHAYA DEPARTMENT STORES (Indonesian based company)
Join PT Pembangunan Jaya Group to set up new retail business for 8 years as:
  • Merchandiser
  • Store Manager
  • Project Manager untuk pembukaan Cahaya Department Stores (Bintaro)
  • Kepala Departemen Visual Merchandising
  • Business Development for Retail Business

1996-1997 MAKRO INDONESIA (Dutch based company)
Join Makro Indonesia, as Assistant to Store General Manager dan Assistant to Operation Director

1997 Went to Manchester, UK for living, working and studying
1998 back to Indonesia

1999 CONTINENT HYPERMARKET (France based company)
First person to set up Merchandising Division then lead the biggest division of hypermarket.

2000-2003 CARREFOUR INDONESIA (France based company)
Continent hypermarket then merged Carrefour hypermarket where I continue to lead merchandising divion of the new Carrefour as the result of merging.

2003-2004 Editor in Chief Retail Indonesia magazine
The first retail magazine which contributed to Indonesia retail industry.

2003-Now Founder and Managing Consultant Grow & Prosper Retail Consulting
  • Consultant for several retail companies
  • Provide in-house training for retailersall over Indonesia.
  • Provide public training/workshops together with several event organizers
  • Interviewees /key note speaker at seminars and talkshow some radio stations.
  • Columnist in several magazines and newspapers
Author of Retail Excellence Series containing 8 books:
  • HOW TO OPERATE YOUR STORE EFFECTIVELY YET EFFICIENTLY 1ST AND 2ND EDITION (2007 & 2011)
  • WHAT I LEARNED FROM HYPERMARKET BUSINESS (2008)
  • BASIC PRINCIPLES OF RETAIL BUSINESS (2009)
  • NEGOTIATION FOR RETAIL BUSINESS (2011)
  • MY RETAIL FORMULA (2010)
  • HOW TO CREATE OUTSTANDING SERVICE (2013/2014)
  • THE TEACHING OF RETAIL GURU: SAM WALTON (2016)
Note: 3 of Retail Excellence Series had been translated to Malaysian language.