Sonica Aron

Founder and Managing Partner, Marching Sheep

Sonica Aron

Founder and Managing Partner
Marching Sheep


Sonica Aron is the Founder and Managing Partner of Marching Sheep, an HR advisory firm specializing in Strategic HR advisory, Diversity and inclusion interventions, employee health and wellness and capability building.

An XLRI post graduate, Sonica has worked with companies like Pepsico, Vodafone, Roche Diagnostics and ICI paints. She started her career with a sound understanding of business where she went route-riding with Pepsico and was part of the team that launched Pepsi 200 ml at Rs 5. She was the first lady HR Manager stationed at a factory in Upcountry UP and there the seeds to her diversity practice were born.

Sonica is passionate about HR, empowering people and all things in between. A mother of two, she decided to set up Marching Sheep in 2013 with a vision of making a difference to peoples' lives and careers and driving respect and equality for all. As aHuman Resource and D&I (Diversity and Inclusion) specialist with an experience of more t han 20 years, both in the industry and consulting, she has designed one of the most evolved 'Diversity and Inclusion' frameworks in India with deep understanding of real issues faced by women, individuals from LGBTQ community and people with disability! Marching Sheep works with clients across industries on gender, generational, sexual orientation, and disability diversity.

In the past 9 years or so, Marching Sheep has gone from strength to strength under the leadership of Sonica. It boasts of a healthy roster of Indian and global clients, including Uber, Concentrix, Mercedez Benz, Reckitt Benckiser, Abbott, SBI cards, Indigrid, Sterlite Power, PepsiCo, JCB India, Continental Tyres, Diageo, Takeda, Lupin, Avery Dennison, Sony Music to name a few. It has been adjudged among the top 25 HR firms in India by Business Connect, among top 10 in Delhi/NCR by Silicon India, and Sonica has been listed among the top 10 women entrepreneurs in 2020 by Forbes India, among India's Most Valued People in June 2021 by Forbes India, among the top 100 digital influencers by Yourstory and most recently as the Woman Entrepreneur of The Year by Indian Achievers Forum at 75th Atmanirbhar Bharat Summit.

Seen as a thought leader, her opinions on anxiety and burnout, motherhood penalty, unpaid work, generational diversity, inclusion of the LGBTQ community have been published by leading publications including Hindu, TOI, HT, Business World, The Statesman, DNA and the Tribune.

Sonica is a passionate advocator of diversity, employee experience and emotional wellness. Having been a woman professional, Sonica has both experienced and observed gender-based bias closely. Every woman in the workspace experiences this at some time or the other. This prompted her to launch her diversity practice. 'Organizations need to move ahead of the curve and drive inclusive teams and mindsets, gender sensitive processes and mentor and coach women', she believes and advocates. She works on board of 'Gender at Work India Trust' actively delivering to the society. Sonica loves her little patch of the garden and is an avid reader.



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