Fernando Palacios was the first to adventure into the fields of Storytelling in Latin America. Back in 2006, there were only a dozen publications about the theme around the World. Palacios did his research. After getting in contact with all the available data on Storytelling, he came up with a local approach to brands telling stories in order to inspire employees and consumers.
Nowadays Fernando Palacios is the founding partner of Storytellers Strategic Entertainment, with a complete portfolio of business solutions. Being also a keynote speaker, Fernando has taught over one hundred lectures and courses in ten different countries.
In order to contribute to people's development in Brazil, Fernando works as a volunteer coach. The job constitutes in helping start-up-companies to pitch their dreams and ideas to international investors.
Being himself an investor, Fernando Palacios is aware of which stories could be most appealing for a tough and demanding audience of investors. He also knows "what" means nothing without "how", which leads to his approach on how to present a story in a compelling structure.
Over the last decade, Storytellers Strategic Entertainment has shaped the Brazilian market by developing cases that are studied in universities around the globe. Those cases include online and mobile games, theater plays, literary novels, comics, short movies, ARGs, transmedia projects and even the creation of entertainment franchises.
Fernando Palacios is also the co-author in 'The Complete Guide to Storytelling'. The book is considered to have a reliable and versatile overview on the theme. Being the most complete source about Storytelling ever written in Brazilian Portuguese turned the book into an instant hit. The copies were sold out only few weeks after the release.
Palacio's Storytelling skills are not exclusive to the corporative areas of business and brands. He is also an independent author. Fernando spends, every year, a whole trimester traveling around the world, collecting stories for his book: "The New wonder" - an ongoing work, which has already granted Fernando The Widbook 'Top Author' award.
The moral of the story is that Fernando Palacios is someone who is constantly in love with stories. He loves listening to them, watching them, deconstructing them, understanding them, composing them, articulating them and teaching them. His main belief: Just because something is important, it doesn't mean it needs to be boring. Stories have the power to 'unbore' and when they do so, inspiration in born.